UMG announces launch of Def Jam Africa with artists; Vector, Larry

Gaaga, Cassper Nyovest

The label launched with some of Africa’s most influential artists and MC’s such as; Vector, Cassper Nyovest, Nasty C, Larry Gaaga, Boity, Nadia Nakai, Tellaman, Tshego and Ricky Tyler.

The label will initially be based in Johannesburg, South Africa and Lagos, Nigeria, but will identify and sign artist talent from across the entire continent. .

It was made known on the official Twitter handle of Def Jam Recording: @defjam

“Universal Music Group announced they launch of Def Jam Africa A new label division with the continent dedicated to representing the best hip-hip, Afrobests and trap talent in Africa.

Def Jam Africa will follow the blueprint of the iconic Def Jam Recordings label

(Cont) The label launches with a flagship roster, that includes some of the most influential, successful and followed African talent including: Boity, Casper Nyovest, Larry Gaga, Nadia Nakai, Nasty C, Tshevi, Tellerman, Ricky Tyler and Vector!”

(Cont) The label launches with a flagship roster, that includes some of the most influential, successful and followed African talent including: Boity, Casper Nyovest, Larry Gaga, Nadia Nakai, Nasty C, Tshevi, Tellerman, Ricky Tyler and Vector!

— Def Jam Recordings (@defjam) May 26, 2020